When we showed both maps, 19 of the 20 people saw a difference. Most of the comments were on the difference in direction of the icons/buildings. Some people said that the locations of the buildings were different and some thought the colors were different. Surprisingly, some people saw only difference in one group of icons, like ' the ribbons are turned'.
8 people were shown the shopping route. 7 of the 8 people did choose the shopping direction. Since almost all the participants chose the direction we wanted for the shopping route, we did not find it necessary to ask more people.
12 people were shown the museum route. 6 of the 12 participants chose the museum route. This shows that this map was not very effective. We could not influence their decision.
If we compare this element to the fact that almost all participants looking at the shopping route took the right turn, we can say that we have to minimize the elements on the museum route, which make the viewer miss our point and choose the wrong direction.
We did not find any significant influence on the choices of the participants depending on the way we asked the question, like explained in the previous post.
The table below summarizes the results of the test.
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