which way would you go?

Perspective and the angle of the facade are the key elements used in these posters to invite people take one direction.

A. We can use perspective in 3d icons to influence perception of what is close.

• Because, when something is close, you are (almost) there.
• And also because, perspective can indicate direction.

In order to indicate a circular direction, we cannot be consistent in use of perspective in all icons.

The icons that are at the end of the route ( and also close to the station)

should not be perspective.

This inconsistency can be less obvious when the icon is not very realistic. Cartoonish icons can be recognisable even with distorted perspective.

B. At the same time, we use the facade of the shop & museum icons to invite people take one direction, and not another.

We would like to test the influence of the angled facades.

We suppose that when the facade is placed vertically to the route, it's more inviting than when it's parallel to the route.