Concept A
Concept B
Concept :
Basic idea - shading, lighting and 3D effect
icon sketches / ideation
3D museum icon
3D shopping icon
Concept A
Concept B
Development:
- 3D icons
- tilted & simplified the map
- locations of icons
Redesign after testing:
- color of route
- direction of starting point
- balanced the map - buildings bottom left, color of road
The final version
Museum route
Shopping route
Here they are! The final versions of the two maps. These are the final maps we made using the insights from the user test in Rotterdam.
Things we have changed are:
- added more streets and buildings (grey surfaces) at the left bottom. In the previous version (see below) the museum route was very unattractive, because it looked like you would walk just outside of the center. While when you would take the shopping route, you would go inside the center and see water and little streets which makes it much more appealing.
- broadened the canal along the Phoenixstraat. We did this for the same reason as above, to make this side more appealing.
- the starting point is pointing up now, instead of to the right. Of course, pointing to the right gives the map too much of a direction.
- removed the gradient over the map and houses. The map and houses were provided with a subtle gradient to enhance the feeling of perspective. This caused more problems than it solved however, so we removed it.
- changed the color of the route to a more contrasting color.
- the Phoenixstreet was dark grey, we changed this to very light grey. We wanted to make both sides as equal as possible, but in the previous version, there is this dark grey stroke along the museum direction. We thought this had a negative effect for this direction.
